The idea of a wipe only makes sense if the staff first addresses the main problems with the server and resolves them for the new "season". My suggestions:
a) Oly schedule - Most of the server today is Latin American (i.e., players from countries such as Brazil, Argentina, Chile, Paraguay...). The staff needs to adjust the schedule to accommodate this audience as well. Obviously, it won't please everyone, but the most sensible and fair thing to do is to set a schedule that suits both European and Latin American audiences. This is a simple change with the potential to bring many players from other servers here.
b) Creation of an entry proxy for Latin American players. Currently, players outside Europe who do not pay for a VIP proxy play with a ping of 200+. Many servers do this, such as Viserion, Scryde...
c) Some way to publicise the new opening, attracting new players.
d) Organisation of Discord (the current one is neglected) as a tool for contact and engagement with players.
e) Hiring a new launcher, if possible with auto-farm. Viserion is stuck in time; there are modern launchers with features that make the game much more attractive to new audiences. To cover the costs, you could run some kind of opening promotion.
f) Release periodic grades(e.g. Vesper until day 40, Elegia +60) and epic events with fixed schedules.